I am constantly being asked what “Vinotology” is. People ask me how long I had to go to school to become a Vinotologist. Truth be told, I think of Vinotology as being less science, and more of a cult (think Scientology without all the aliens and scary celebrities jumping on couches). As the world’s first Vinotologist, I am opening up the floor to discuss what the core principles of Vinotology should be. Would love to see some creative suggestions for terminology to use for our new religion as well (no religion is complete without it’s own jargon). Feel free to post your suggestions in the comments below. This new religion is still young, and we are still working out the kinks. With your help Vinotology can change lives and generate world peace. Okay, maybe not, but at least we can help people drink better.