One of the developments in the wine world that I have found most interesting is social media tasting events. I have been involved in a number of these events, and they really have the potential to provide a great social tasting platform to groups of people spread out across the map. There are some different formats for these events that [...]
Hardy Wallace was on fire this week on his Dirty South Wine blog. He had not one, but two squirt milk out of your nose funny posts this week. The first had Hardy laying the smack down on lame digital and social marketing shiz. Hardy wasn’t done though, as he posted this work of art that shows what the wine [...]
If you have been following this blog for a while, you know that there have been some major changes in my world recently. Several months back I announced that I had decided to pursue my dream to move into the wine industry, which was followed by a job search trip out to California, and then eventually my wife and I [...]
The Twitter machine has been all abuzz recently with talk about the upcoming #Cabernet Twitter Social Media event that is being organized by Rick Bakas. There have been a number of this type of event taking place over the last few months, and this one has the potential to break all of the standing wine social media records. All you [...]
By now many of you who are regular readers of my blog are aware of my past contemplations on the subject of wine scoring. While I realize that wine scoring definitely serves a purpose, and that maybe we all score wines in one way or another, I still have misgivings about the systems that we use to quantify the wine [...]
There have been a couple of things that got me started asking this question on my Facebook page the other day – "What kind of content do you most like to see on social media from wineries? What makes a good Facebook page from a winery?" There are lots of examples of both good and bad uses of social media [...]
My wife and I have been bandying about the idea of moving for some time now. As her family has gone through a diaspora over the last couple of years that has greatly increased the distance required to visit anyone on her side of the tree, we have started thinking about moving closer to some of her family. With her [...]
A while back I saw a tweet from my friend Chris Oggenfuss (@vintuba) that asked this question – @vintuba: Are wineries that use ghost writers for their facebook pages and twitter posts less authentic As a person who just recently started the process of looking for a marketing/social media job in the wine business (feel free to let me know [...]
I have some very conflicted opinions on Steve Heimoff's most recent outburst of social media loathing. On the one hand, I actually agree with him that our reliance on tools like Twitter, Facebook, and the like have damaged real world communications. I have been to dinners where people who were actually in the SAME ROOM spent the entire evening texting [...]
I had been working on getting a post together on social media strategies for wineries, but why do work that someone else has already done? Josh over at Drink Nectar has put together a kick-ass post on social media that said pretty much everything that I was thinking about saying. He is dropping some serious knowledge on using SM in [...]
