Posts under Tag: social media
The Women of the New Wine Media

Wine writing in the traditional media has long been somewhat of a boys club. Although there are a handful of women who have managed to penetrate the Riedel Ceiling, such as Jancis Robinson and Alice Feiring, the overwhelming majority of wine writers in print have been male. Thanks to the new DIY options that have sprung up with the advent [...]

By Ben Simons with 29 comments
Portland, Here We Come!

Although my activity as a blogger has slowed to a trickle here on Vinotology, I still count myself as a part of the blogging community. I keep telling myself, and all of you, that I am going to start blogging regularly again. I suppose that I have, if you consider once or twice a month to be “regular”. Most social [...]

By Ben Simons with 1 comment
Put a QR Code On It

I know that this is probably shocking to you, but the wine industry is not the most agile market for adoption of new technologies. That said, there is a tendency within the industry to latch onto marketing fads with the wild abandon of a rabid honey badger. Although the initial reaction to some of these efforts is to applaud wineries [...]

By Ben Simons with 34 comments
Meet the Crusher
The Crusher

One of the developments in the wine world that I have found most interesting is social media tasting events. I have been involved in a number of these events, and they really have the potential to provide a great social tasting platform to groups of people spread out across the map. There are some different formats for these events that [...]

By Ben Simons with 0 comments
February 11th – The Good, the Bad, and the Ugly

Hardy Wallace was on fire this week on his Dirty South Wine blog. He had not one, but two squirt milk out of your nose funny posts this week. The first had Hardy laying the smack down on lame digital and social marketing shiz. Hardy wasn’t done though, as he posted this work of art that shows what the wine [...]

By Ben Simons with 0 comments
Jumping Into the Business World

If you have been following this blog for a while, you know that there have been some major changes in my world recently. Several months back I announced that I had decided to pursue my dream to move into the wine industry, which was followed by a job search trip out to California, and then eventually my wife and I [...]

By Ben Simons with 14 comments
Eleven Reasons to Participate in #Cabernet Day

The Twitter machine has been all abuzz recently with talk about the upcoming #Cabernet Twitter Social Media event that is being organized by Rick Bakas. There have been a number of this type of event taking place over the last few months, and this one has the potential to break all of the standing wine social media records. All you [...]

By Ben Simons with 5 comments
Maybe We DO Need Some Stinking Badges

By now many of you who are regular readers of my blog are aware of my past contemplations on the subject of wine scoring. While I realize that wine scoring definitely serves a purpose, and that maybe we all score wines in one way or another, I still have misgivings about the systems that we use to quantify the wine [...]

By Ben Simons with 9 comments
What Makes a Good Social Media Campaign for a Winery?

There have been a couple of things that got me started asking this question on my Facebook page the other day – "What kind of content do you most like to see on social media from wineries? What makes a good Facebook page from a winery?" There are lots of examples of both good and bad uses of social media [...]

By Ben Simons with 6 comments
Pursuing the Dream – I Start My Wine Career Search

My wife and I have been bandying about the idea of moving for some time now. As her family has gone through a diaspora over the last couple of years that has greatly increased the distance required to visit anyone on her side of the tree, we have started thinking about moving closer to some of her family. With her [...]

By Ben Simons with 33 comments