Over the last several years we have seen almost everything subjected to the public experiment that is known as crowdsourcing. These efforts have had mixed results, ranging from big successes to massive failures. There have been previous efforts by wine brands to leverage their customer's ideas to incorporate into their brand, and there have even been previous attempts at crowdsourcing the blend of wines. On my recent trip to Woodinville, I tasted the results of a crowdsourcing blend created by the wine club members of Alexandria Nicole Cellars.
The 2008 Members Only blend from Alexandria Nicole Cellars is a southern Rhone blend comprised of 40% Mourvèdre, 34% Syrah, 14% Grenache, 10% Counoise, and 2% Viognier. The collaborative blend is made from Destiny Ridge Vineyards fruit, and retails for $42 a bottle to club members.
The wine has lots of dark cherry aromas and some meaty notes, coffee and chocolate also making an appearance on the nose. The palate is dominated by peppery red fruit, with a velvety mouthfeel. The wine is a pleasant pour, but the $42 price tag seems a bit steep. This is by no means a crowdsourcing disaster; the members did a pretty decent blending job, but there are better values at that price point.
Mourvèdre Movember – This was my first profile of a Mourvèdre based wine for my Mourvèdre Movember series. Mourvèdre Movember is part of my efforts to raise money to combat prostate cancer. In 2010 more than 32,000 men will die as a direct result of prostate cancer, and your donation to the cause will help to save lives in the future. Visit my Mospace page to donate, and to see how my mustache is progressing.