I first heard about this on NPR's Wait Wait…Don't Tell Me, and had to rush home to Google it. Sure enough, 7-Eleven is beginning to market their own brand of wine. For those who just find Boone's Farm to be too elitist, there is now another option. Don't get me wrong, I am all for finding good inexpensive wine, but I have a hard time envisioning this being very drinkable.
According to the Huffington Post article, the initial wine offerings will be targeting the Two Buck Chuck market. From the article -
Sold under the Yosemite Road label, the California wines, a chardonnay
and cabernet sauvignon, will retail for about $3.99, a price-point that
has been doing well despite — or perhaps because of — the economic
Despite the association with roller dogs that this wine will have in my mind, I will be curious to give it a try. I feel like I now have to be able to answer the question, "What would a wine produced by 7-Eleven taste like?"
Update: I went looking for a review of this wine online, and found one at The Wine Curmudgeon. Sounds like it performed about like you would expect. Check it out.